Wanna know what’s the best way to learn digital marketing in 2020 for free?
Fortunately, there are a lot of free and paid online course that can help you acquire the skills needed to become a modern Digital marketer.
In the guide, you will learn what are the required skills for digital marketers and a list of guidlines whch will help you to teach yourself digital marketing in the fastest possible way by staying at home.
But before we start, let ask yourself this question :
“Why do I want to learn digital marketing?”
- To increase sales for my own business?
- Drive traffic to my blog?
- Want to sell more products through an e-commerce setup (Drop shipping)?
- Drive people to my restaurant, cafe or physical shop/store?
- To make my business discoverable on Google?
- Or am I an artist who wants their work to be discovered more through my social media handles?
- Is it to get a job or an internship?
- Or am I freelancer who wants more projects.
The answers to these questions will enable you to pick the right channels to get started with Digital Marketing.
In layman terms, Digital Marketing gives us the ability to potentially reach Billions of people from your room.
But there are a lot of channels and aspects to Digital Marketing and it’s really important we understand which channels to focus on to get started?
“Digital marketing is the process of marketing on the Internet using all available online and digital channels. This is also known as online marketing and offline marketing respectively.”
Let me pen down some of the points to get a clearer picture.
A very broad classification according to me would be as follows –
- Organic – Where you put in efforts, time and patience
- Inorganic – Efforts + time + money + patience
Sometimes to accelerate organic reach digital marketers would use inorganic channels – Pay for ADs to catalyze the process.
Now you understood the main concept of Digital Marketing is to reach your target audience via different channels online either in a slow and steady approach i.e. Organically or in fast result oriented approach i.e. Inorganically.
So lets go ahead and understand what are the different modules/domains under Digital Marketing ?
What Are Different Digital Marketing Domains?
To become a successful digital marketer, you need to develop the skills required to work with all online marketing technologies.
Digital marketing does not work in a silo. It operates in an environment wherein a variety of specific components function in an interconnected and interdependent way. Be it data mining, link building, customer resource management, or landing page conversion, every aspect of these domains speaks volumes about the strength of digital marketing as a career.
To build up your digital marketing skills, you need to become an expert in the following areas:
1. Search Engine Optimization (SEO)
SEO is the process of optimizing your website so that it ranks higher in the search engine’s organic results.
If you are wondering how to learn digital marketing step by step, search engine optimization (SEO) should actually be your first pit stop. SEO, in simple words, is the technique to get traffic from organic search results on search engines like Bing and Google. It aims to increase the quality and visibility of a website by having it ranked higher on the search engine results page.
SEO is important in online marketing because it can drive highly targeted traffic to your website. It’s a slower process compared to Paid Ads but it can generate better results in the long term.
2. Search Engine Marketing (SEM)
Search engine marketing is a major component of digital marketing.
SEM has to do with marketing on the various search engines either using Search Engine Optimization (SEO) or Paid Search Advertising (Google Ads or Facebook Ads).
Quite like SEO, search engine marketing (SEM), too, is a type of digital marketing using which websites can promote themselves online. It uses paid advertising, contextual advertising, Pay Per Click (PPC), cost per impression, Click Through Rate (CTR), and SEO as tools to help a website rank higher during the SERP crawling and indexing process.
3. Social Media Marketing (SMM)
I think that everybody agrees that nowadays is hard to imagine a world without Facebook or Twitter.
Social media networks have dominated our lives and our approach to digital marketing.
Since the goal of digital marketing is to connect with your potential customers in their favorite channels, a new form was marketing was born and that is social media marketing.
Social media marketing is what the name implies i.e. marketing on the various social networks for the purpose of finding and engaging with your customers.
Facebook is by far the most widely used network with more than 2.3 billion active monthly users.
A great place to start learning social media marketing is to follow the Facebook online courses. They will teach you everything you need to know about Facebook Paid Campaigns.
Once you feel comfortable with running social media campaigns on Facebook, you can enhance your skills by learning more about Pinterest, LinkedIn and twitter marketing.
4. Content Marketing
Content marketing is essentially a strategic approach that focuses on creating and delivering relevant content with the singular aim of adding value and attracting customers.
It requires appropriate research, the inclusion of keywords, the addition of links, and generation of consistent content. If your content is thorough, useful, and entertaining, it can easily sway the target audience in your favour!
Every digital marketing campaign is based around content. Whether it’s SEO, social media marketing or email marketing, you need content to reach and engage with your target audience in the different channels.
Content marketing is the process to identify, create and promote the right type of content to the right audience.
To become a good content marketer, you need to have great writing skills, SEO copywriting skills and analytical skills.
5. Email Marketing
Email marketing is not dead. Despite what you might think, email is still one of the most effective ways to turn visitors into customers and existing customers into repeat customers.
To run successful email marketing campaigns, you need to get to know your audience first otherwise your emails will end up in the spam folder of your users.
You can think of email marketing as the last piece in the digital marketing puzzle. While all other marketing techniques concentrate on finding new customers, email marketing is about closing the deal.
To get started with email marketing you first need to decide on the tool to use and then learn how to use it.
6. Video Marketing
As a marketing strategy, video marketing is essentially an audio-visual approach which aims to deliver messages by engaging customers.
It uses interactive videos to promote a brand, service or product. Be it presenting how-to videos, hosting live streaming events, promoting viral content or simply creating user testimonials – video marketing harbours the potential to catch the attention of a prospective customer immediately.
7. Pay Per Click (PPC)
Pay Per Click marketing or paid search advertising (PSA) is the other component of search engine marketing.
With Pay-Per-Click ads, you can reach your target customers faster than SEO but you pay every time someone clicks on your ads.
Currently, the biggest PPC network is Google Ads and Facebook Advert, which allows you to show your ads in Google Search Results, on Google properties (like Gmail and YouTube) and on websites that participate in Google AdSense. And similar on Facebook/Instagram platforms.
8. Inbound Marketing
At the beginning of this post, I’ve mentioned that a good digital marketer, should be able to combine the different online marketing techniques for the best possible results.
That’s exactly what inbound marketing is all about. The role of Inbound marketing is to co-ordinate the activities of all other digital marketing campaigns to provide for remarkable user experience.
The overall goal is to have a solid process for attracting new customers, engaging with them, gaining their trust and earning their satisfaction.
Companies that can do this successfully are more likely to grow their customer base faster than companies who run isolated campaigns.
Your job as a digital marketing manager is to ensure that all digital marketing campaigns share the same goals.
9. Digital Marketing Analytics Tools
If you are searching for the best way to learn digital marketing, you will have to gain an in-depth understanding of web analytics.
Analytics helps you understand what the customers actually feel after they have been through your website.
By studying such consumer behaviour, you can make suitable modifications and create a webpage that is attractive, efficient and SEO-rich.
To be able to do that, you need to learn how to use various data analysis tools like Google Analytics and Google Search Console. Data reporting tools like the Google Data Studio and digital marketing tools like SEMRUSH.
10. Customer Relationship Management (CRM)
An often neglected facet of digital marketing is customer relationship management or CRM.
This strategy focuses on developing and maintaining a healthy relationship with your customers by means of social media marketing and search engine optimization.
CRM systems don’t just help you enhance your customer retention but they also decrease the overall cost of customer management.
Online Marketing Learning Tips
I’m sure that you’ve realized by now that learning digital marketing is not an easy job.
It requires a lot of reading and hours of practice to learn how each of the techniques works individually and how you can combine them together for maximum results.
The good news is that you can use the resources above to learn digital marketing at home and for Free. All you need is the willingness to learn and a lot of patience.
To make the process easier for you, follow the tips below:
- Start with SEO. Many of the concepts used by PPC, content marketing and social media marketing are based on SEO principles. Building your SEO skills first will make it easier to learn the rest.
- Practice, Practice, Practice. Internet marketing is not a theoretical concept but it’s mostly practical. Once you understand the theory behind a strategy, try to execute it in practice. Monitor the results, optimize it and learn from your mistakes.
- Get Certified. As you progress through your learning, try to get certified. It’s a great way to showcase your expertise. In the above resources, you will find links to online courses that offer a certificate upon completion.
- Work with experienced Digital Marketers. Aim to work under the supervision of experienced digital marketers. They can make the transition from theory to practice easier and you can learn a few tips and tricks not written in any books or courses.
- Start your own digital marketing blog. Having your own blog will help you practice what you’ve learned and prove your expertise. Also, when you start writing about digital marketing, you can assess how well you know a topic or not.
- Never stop learning. Digital marketing is an industry that changes all the time and learning never stops. It’s your job as a digital marketing professional to stay in sync with the latest developments and keep your clients informed.